Sunblest,a brand owned by UK-based baker Allied Bakeries,is rolling out price-marked packs to its bakery range.
Allied Bakeries noted that as most shoppers are more likely to buy a product on impulse if it is price marked,the new packs will help convenience retailers boost bakery sales.
The new packs will be introduced for Sunblest Chocolate Chip Muffins,Sunblest Double Chocolate Muffins and Sunblest Fruited Scones.
Allied Bakeries category director Guy Shepherd said that price marked packs add value for the convenience retailer.
"Not only do they help shoppers to easily identify the price of the item,making them more likely to purchase,but 24%have indicated that seeing the price displayed in this way demonstrates value for money,"Shepherd added.
In order to boost the sales of new packs,the company is also offering posters and shelf edge barkers to the retailers.