Tata Motors' British luxury car manufacturing subsidiary Jaguar Land Rover (JLR) has reported an increase of 16% year-on-year (YoY) in its sales during the first half of 2013 to 42,155 units compared to the corresponding period of 2012 in China.
During the first six months of 2013 Jaguar reported an 85% increase with sales of 7,933 vehicles, which has increase compared to complete 2012 sales by the brand.
The increase in Jaguar sales were driven by its new ALIVE campaign, in addition to the new auto retail financing programs that provide installment plans.
Jaguar Land Rover China president Bob Grace said the company has full confidence in sustainably growing it business in China, having maintained double-digit growth thus far.
"In line with Jaguar Land Rover's 'customer first' philosophy, our primary focus in China is to cater to the needs of customers - be it our products, customer service, or other initiatives, we shall endeavor to add value to our customers' experience of the Jaguar Land Rover brand," Grace added.
During the first half of the year, Land Rover sold about 34,222 vehicles, driven by its model line-up, and supported by brand visibility activities like the Never Stop Discovering Campaign.