Navistar has posted new truck configurators that allow customers to design their own International ProStar, DuraStar or TerraStar truck models.
"We know that an increasing number of customers in the commercial truck industry are researching their product wants, needs and desires online before visiting a dealership," said Michael Cerilli, vice-president, marketing, Navistar. "It's all about empowering the user to spec' their desired truck with the click of a mouse. The more we can provide useful tools to aid in their purchase process, the more likely we are to earn their business."
The new configurators build on earlier versions, adding high-resolution 3-D images, additional spec'ing options and an improved user interface, the company announced. Users start by selecting their cab type and BBC length and then add options such as bumpers, mirrors, aero packages and exterior features.
They can also choose the desired engine, transmission and axle options. Finally, customers can choose an interior trim and creature comforts before requesting a price quote and scheduling a test drive with their local dealer.
"We've seen great engagement for the configurators in beta testing," said Bryan Sorensen, director, digital marketing, Navistar. "Traffic to InternationalTrucks.com has increased nearly 20% and users who engage with the tools are spending twice as long on the site compared to those who don't use the configurator."
"We know that customers are online and learning about how our portfolio of commercial trucks can deliver for them," Sorensen added. "Our dealerships, too, are already reaping rewards, as the online truck configurator is spurring potential customers to visit their local International Truck dealerships and learn more about our offerings."